Your audience is visiting your website, but can they actually utilize it to get to what you’re offering? Ensuring your website is accessible to multilingual language users means better engagement with your product or service. Businesses prioritizing accessibility create deeper connections, build trust, and open their doors to a broader audience.
With PIVOT, we believe that language should never be a barrier to engagement. With innovative ASL and multilingual technology, we empower businesses to communicate effortlessly, ensuring that every customer feels valued, understood, and included. Whether you’re in healthcare, government, or the corporate world, integrating language accessibility is a powerful way to enhance customer experience and grow your reach.
Why Multilingual Communication Matters
Expanding Customer Reach
Language barriers can make customers feel like outsiders, turning them away before they even have a chance to engage with your business. The U.S. alone has over 1 million ASL users and 67 million people who speak a language other than English at home. By providing multilingual support, you’re not just accommodating diverse customers—you’re inviting them in, making them feel welcome, and building lasting relationships.
Enhancing Customer Experience
Clear, accessible communication fosters trust and confidence. When customers can engage in their preferred language, they feel heard, respected, and comfortable doing business with you. This is especially crucial in industries like healthcare, where effective communication can directly impact patient well-being, and government services, where accurate information ensures people get the support they need.
Meeting Compliance and Accessibility Standards
Accessibility isn’t just good business—it’s the law. Regulations like the Americans with Disabilities Act (ADA) require organizations to provide accessible communication options, including ASL interpretation. PIVOT’s solutions can help businesses stay compliant while also creating a culture of inclusivity and respect.
The Role of Technology in Gaining Traction With Customers
Human-Powered Multilingual Solutions
Technology has transformed the way we break language barriers. PIVOT uses real human translation, real-time speech-to-text, and automated ASL interpretation to make multilingual communication seamless on your website. Whether it’s live chat, video interactions, or written content, these tools ensure your business can connect with customers—no matter their language.
Multimodal Accessibility with PIVOT
Customers interact with businesses in different ways—some prefer video, others rely on audio or written content. PIVOT’s technology supports multiple formats, including captioning, draggable text overlays, and mobile-optimized interfaces, making it easier than ever for businesses to provide a fully accessible experience.
How PIVOT Elevates Customer Engagement
PIVOT makes meaningful connections possible. Our technology-driven solutions help businesses:
- Offer ASL interpretation for their website content
- Provide multilingual support across voice, text, and video platforms
- Strengthen brand trust by creating inclusive customer experiences
- Support 12 commonly spoken languages and 3 signed languages, including ASL, Lengua de señas mexicana, and Langue des signes française
Transform Engagement with Inclusive Communication
When businesses make language accessibility a priority, they don’t just comply with regulations—they stand out, build stronger customer relationships, and create a welcoming environment for all. By integrating ASL and multilingual language technology, you’re opening doors to new opportunities, deeper connections, and a more engaged audience.
Ready to make your business more accessible? Schedule a demo with PIVOT today and discover how we can transform your customer engagement strategy!
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