Businesses are constantly seeking ways to improve their reach while maintaining efficiency. One of the most overlooked, yet impactful areas to focus on is language accessibility. PIVOT, a cutting-edge SaaS solution for enhancing your website’s language accessibility, is not just about inclusivity—it’s also a powerful tool for reducing costs.
Here’s how PIVOT can help businesses save money while improving customer experience.
1. Reducing Customer Support Costs
Providing excellent customer service is essential for any business, but multilingual support can be resource-intensive. Traditionally, businesses rely on customer support teams to handle calls and emails from customers who may not speak the primary language of the website. This often leads to a backlog of inquiries, increased response times, and additional staffing costs.
With PIVOT’s ability to translate content into multiple languages—including spoken and signed languages—customers can access information on their own, in their native language, without the need for direct interaction with customer support. By offering a self-service solution, PIVOT reduces the volume of customer support calls and emails, freeing up resources and enabling your support team to focus on more complex inquiries. This not only saves time but also reduces operational costs.
2. Lowering the Need for Specialized Interpreters
For businesses that serve a diverse clientele, the cost of providing real-time translation services—whether through phone interpreters, in-person translators, or video call services—can add up quickly. Especially for less frequently spoken languages, the need to schedule an interpreter for each interaction can become an ongoing expense that cuts into your bottom line.
PIVOT eliminates this need by allowing businesses to translate content once and make it available on their website for easy access, at any time. Whether you’re translating content into American Sign Language (ASL), Spanish, Chinese, or a range of other languages, PIVOT’s video, captioning, and audio translation modules ensure that your customers can access critical information without requiring a live interpreter.
PIVOT is an easy SaaS solution for translating website content, as opposed to the recurring cost of hiring live interpreters, that can lead to substantial savings over time, especially for languages that are infrequently used. This is a scalable solution that not only saves money but provides long-term accessibility for your audience.
3. Enhanced Efficiency Through Multimodal Accessibility
PIVOT doesn’t just translate text—it provides a multimodal experience with features such as auto-scrolling, pause functionality, and speech-to-text. These features ensure that your content is easily consumable for all users, including those with disabilities, limited English proficiency, or other accessibility needs.
The more efficient your website is at communicating effectively to all users, the fewer obstacles they face, which in turn means fewer issues that require resolution from customer support teams and better conversion rates. Whether it’s a person needing a captioned video or someone requiring a text-to-speech function, these features enhance the user experience without additional costs or resources being tied up in resolving issues.
4. Saving on International Expansion Costs
As your business grows and expands into new markets, translating your website content into multiple languages is a must. However, traditional translation and localization services can quickly become expensive—especially if you have to create and manage separate resources for each language.
PIVOT simplifies this by providing a centralized, easily scalable solution that translates and presents content in a variety of languages. This means that when you’re ready to enter a new market, PIVOT allows you to expand quickly and cost-effectively, without needing to invest in large-scale localization projects for each language. PIVOT also ensures compliance with language accessibility laws, meaning you won’t face costly fines for failing to meet standards in different regions.
5. Reducing Website Maintenance Costs
Maintaining an accessible website requires ongoing updates to ensure that all content remains compliant with evolving accessibility standards. PIVOT offers customizable integration, allowing you to align your website’s accessibility features with your branding and user experience, while also making sure that any updates to content—whether it’s a new product or service—remain accessible in all supported languages.
This automation of language translation and accessibility management reduces the need for frequent manual updates or additional teams to handle language-specific tasks, saving businesses both time and money on website maintenance.
The Bottom Line— A Smart Investment in Accessibility
Investing in PIVOT is more than just meeting legal requirements or making your website accessible to a wider audience, it’s about driving efficiency, reducing costs, and creating a seamless user experience. By minimizing customer support interactions, eliminating the need for expensive live interpreters, and providing a scalable, efficient solution for translation, businesses can see significant savings over time.
PIVOT’s ability to integrate multilingual language accessibility directly into your website makes it a cost-effective solution that helps businesses grow, reach new audiences, and ensure their content is accessible to everyone.
In a world where inclusivity and efficiency go hand in hand, PIVOT is a game-changer. Ready to save money and expand your reach? Get started with PIVOT today!
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